While most theoreticians of meaning in the first half of the twentieth century subscribed to a representational theory (viewing meanings as entities stood for by the expressions), the second half of the century was marked by the rise of various versions of use-theories of meaning. The roots of this ‘pragmatist turn’ are detectable in the writings of the later Wittgenstein, the Oxford speech act theorists (Austin, Grice) and the American neopragmatists (Quine, Sellars). Though it is now rather popular (and sometimes even fashionable) to invoke the use-theory of meaning, it is by far not so popular to inquire what such a theory really is. In this paper we try to give at least a part of the answer, whereby we find out that the usual conception of such a theory is unsatisfactory. We propose that for an improvement we must, together with Wittgenstein and Sellars, conceive language as a (tool of a) rule-based activity, which enables us to replace the concept of disposition, usually constituting the backbone of the use-theory, by the concept of propriety. The resulting normative version of the use-theory then becomes the investigation of the rules which expressions acquire vis-`a-vis the rules of the relevant language games – especially of the rules of inference.