It may soon be possible to develop pills that allow parents to induce in themselves more loving behavior, attitudes and emotions towards their children. In this paper, I consider whether pharmacologically-induced parental love can satisfy reasonable conditions of authenticity; why anyone would be interested in taking such parental love pills at all, and whether inducing parental love pharmacologically promotes narcissism or results in selfinstrumentalization. I also examine how the availability of such pills may affect the duty to love a child.