Is rationality normative, in the sense that we ought to be rational, in our actions and attitudes? Recently, the claim that rationality is normative has faced several challenges. In this paper, I will take up these challenges, and aim to vindicate the normativity of rationality in the face of them. I will begin, in part 1, by outlining these challenges, and then discussing, and criticizing, some that have been offered to them in the literature. Then, in part 2, I will offer my own, unified response to these challenges.